DND: Innovative Mosquito Repellent Packaging

Transforming Packaging into Functional Art

The packaging for DND's refill bottle is unlike anything seen before. BLOK has created a box that not only protects the product but also transforms into a functional element. The 'D' logo, inspired by keyholes symbolizing privacy, serves as a hook for the boxes to be displayed and also becomes a detachable hanger. This innovative design not only showcases the brand's personality but also adds a touch of elegance to the product.

What sets DND apart from other mosquito repellents is its attention to detail and unique features. The packaging is made from high-quality materials, with a box paper thickness of 400 gsm and a UV gloss coating for a sleek finish. The detachable hook adds a practical element, allowing customers to hang the box in their homes as a Do Not Disturb sign.

The dimensions of the box, including the hook, are 47 mm x 37 mm x 135.71 mm. When the hook is detached, the box measures 47 mm x 37 mm x 89.14 mm. This compact size makes it easy to store and transport.

The interaction with the packaging is simple yet effective. When the box is opened, the hook can be pulled out, transforming into a Do Not Disturb hanger. Two perforated side flaps on each side of the hanger can be torn away, leaving a standard box without the hook and a separate Do Not Disturb hanger. The 'D' logo acts as a hook for the box to be hung from in retail displays and also serves as a detachable hanger for customers to hang on their room door knobs.

The DND project was based in Mumbai, India and started in January 2016, finishing in May 2016. Extensive research was conducted to understand millennial behavior in the household insecticide sector. The aim was to create packaging that excites consumers about the brand's innovative range. The challenge was to ensure the construction of the box allowed for the 'D' logo to suspend the box from a hook in retail shelves while also being easily detachable for consumers to use as a separate Do Not Disturb hanger.

The innovative packaging design for DND has been recognized with the Bronze A' Design Award in 2017. This prestigious award is bestowed upon outstanding and creatively ingenious designs that contribute to quality of life improvements. BLOK's design showcases strong technical and creative skills, making the world a better place.